The 50th-anniversary project of ARAKAWA GRIP, "50 GRIPS," was conceptualized by a product designer and founder of STUDIO BYCOLOR, Kaori Akiyama. She has been fascinated by the company from the standpoint of product design and proposed a 50th-anniversary commemorative book bound using an ARAKAWA GRIP to create greater product accessibility.
After ten years of designing, developing, and devising color schemes for an office furniture manufacturer, Kaori established her firm in Tokyo after gaining professional experience in the Netherlands. Her design practice ranges from furniture and daily essentials to collaborative work with material manufacturers and traditional handicraft artisans. She explains, "I design everyday household pieces by unpacking why they should be in certain colors and materials." The findings of this approach and perspective are evident in such works as the COYUI series of Buddhist altars, which are compatible with contemporary living spaces and were awarded the iF Design Award Gold 2023 in Germany. Kaori’s first encounter with ARAKAWA GRIP was through an exhibition called Experimental Creations, held on the ground floor of the new headquarters in Omotesando-Tokyo in 2017 as a part of the pre-opening celebration of the building. This exhibition featured both the final product and the designers' creative process through material experimentation, and she has been participating in this project since its launch in 2013. The relationship between the producer of the project, Yumi Ueno, and ARAKAWA GRIP led to the exhibition being held in the framework of the building shortly after its completion and before the relocation of the first-floor office. In the following year, 2018, the project was extended to the TIERS GALLERY on the third floor under the unifying theme of experimenting with ARAKAWA GRIP.