Participating Milan Design Week 2025

We will be exhibiting at the world's largest design festival, "Milan Design Week 2025," which will be held in Milan, Italy, from April 7th (Monday) to April 13th (Sunday), 2025.
We will participate at two venues this year:

１． A lighting installation "ubique" in collaboration with designer Hiroto Yoshizoe
The installation "ubique," announced in 2023 as part of our 50th anniversary project "50 GRIPS," created a space focusing on the functional beauty and presence of the wire system "ARAKAWA GRIP" itself (details here). This work has been updated and will be presented at the design platform ALCOVA.

Details
Title: ubique
Designer: Hiroto Yoshizoe (https://www.hirotoyoshizoe.com/)
Dates: April 7th (Monday) ~ April 13th (Sunday), 2025
Time: 11:00 ~ 19:00 UTC
Venue: Villa Bagatti Valsecchi (Via Vittorio Emanuele II, 48, 20814 Varedo MB)
Admission: Free

2. The project "NEW NORMAL" designs a family business
"The 'NEW NORMAL' project, launched in 2020 by Arakawa, embodies the concept of 'creating designs that become new norms.' This initiative showcases its work both domestically in Japan and internationally, including in Milan. Since its inception, the project has addressed societal challenges such as infectious disease control and disaster preparedness by creating and presenting innovative designs.

The current theme, 'Creating new norms for family businesses,' fosters collaboration between family business successors and designers to produce products and designs that inspire new initiatives. The process involves connecting companies with designers, followed by domestic and international exhibitions. Over the course of approximately one year, these collaborations cultivate ideas and designs.
As a special supporting partner, we contribute exhibition fixtures and support participating companies and designers.

Details
Exhibition Name: NEW NORMAL 5 -Japanese Maison- (Milan Exhibition)
Dates: April 7th (Monday) ~ April 13th (Sunday), 2025
Time: 11:00 ~ 19:00 UTC (Until 17:00 on 13th)
Reception: April 9th (Wednesday), 18:00 ~ 21:00
Guide Tour: 15:30 ~ 15:45 UTC (from 7 ~ 13th)
Venue: Zetalab (Via Cola Montano, 2, 20159 Milano)
Admission: Free

Participating Companies and Designers:
Aruto Yasuda / Tomoki Doi × Mizushima Mfg. Co., Ltd.
Kairi Eguchi × Settsu Metal Industry Co.,Ltd.
Yosuke Shimano × Tosho Rubber Industries, Inc.
SOL style × Sirius Co.,Ltd (CYUON）
Akira Nakagomi × Kasimoto Shouten Co., Ltd.
Akira Hojo × Aluna Co. Ltd.
Takashi Shikano × Takahata.Co.Ltd
Kairi Eguchi × Sanei Case Co., Ltd.

Space Design: Takanori Urata / Maki Izawa
Digital Art: Noriko Kinouchi

https://newnormalnew.com/archive-2025/